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Guide for shop owners

How to set your gold buy and loan prices

A plain walk through the numbers behind a buy or loan offer: where they start, what they protect, and how to keep every phone on the counter the same.

  1. Start from what you get when you sell

    Your buy price only makes sense next to what you're paid when the gold leaves the shop, from a refiner or a buyer of your own. Know that number as a percent of the gold's value, after their fees. Everything else is the room between it and what you pay.

  2. Pick your buy percent

    Your buy percent is what you pay, as a percent of the gold's value at today's spot. The gap between it and your selling number is your margin, and it has to cover your costs, the time the gold sits with you, and mistakes.

    Example numbers

    A 10 g 14K ring at gold $4,012.60 holds $754.70 of gold. At 80%, you'd pay $603.76.

  3. Set your loan percent with time in mind

    A loan is paid back or forfeited weeks or months from now, and gold can fall in between. A loan percent below your buy percent leaves room for that. Loan fees, terms and hold periods are set by your state's law: check your state's rules.

    Example numbers

    The same ring at a 65% loan percent: $490.55.

  4. Add a cushion with a deduction

    A deduction takes a set amount per troy ounce off the spot price before your percents. You're priced as if gold were already lower, so a drop before you sell doesn't eat your margin. Try it on the pawn shops page.

    Example numbers

    With a $150 deduction, the ring's buy price becomes $581.19 and its loan price $472.22.

  5. Different karats, different risk

    Low karats and pieces you haven't tested carry more risk than 24K bullion. Some shops pay a different percent for each purity. Know the stamps: the karat and hallmark guide explains them, gold filled and plated included.

  6. Make every phone say the same thing

    Prices only protect you if staff use them. Round to the whole dollar so nobody quotes cents, and keep the numbers where staff can read them but can't change them.

The whole thing in one line

(spot − your deduction) × purity × weight × your percent

That's how AuIQ prices every piece, on every phone in your shop: set your deduction and percents once, in Settings → Pricing rules, and staff can't change them.

Example prices. This guide explains how the numbers work; what you pay is your call.

Set your numbers once. Every phone follows

Then from $4.99 a month for your store. Staff never pay.

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